The new e.l.f. Cosmetics base make-up duo has got beauty fans talking - and there’s two great deals to be had right now.

By far the most-asked beauty question in my texts and Instagram DMs is: what’s a good moisturizer? Of course, I always ...

E.l.f. continues to report high sales growth and capture market share. Margins have been pressured by tariffs and investments ...

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

Melissa McCarthy can add "telenovela star" to her résumé. The actress, 55, stars in e.l.f. Cosmetics' Super Bowl ad, out today, which was inspired by a classic telenovela and furthers the brand's ...

If at first you succeed, do it again. In 2024, E.l.f. and Liquid Death teamed to create Corpse Paint, a makeup collection packaged in a mini coffin. That limited-edition product reportedly sold out in ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

Roblox (RBLX) launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f.

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. e.l.f. Beauty (NYSE: ELF), the bold disruptor with ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...