What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

There are tons of examples of content syndication in the broader media industry: Sony Entertainment has syndicated shows like ...

By adopting a mindset centered on collaboration, speed, and specific campaigns, B2B teams can drive meaningful growth ...

AI slop refers to low-quality content generated at scale by AI. Learn what it is, why it’s spreading, and why it matters.

Master Gemini 3 Pro for real-time research with source links, then plan campaigns faster using its task split workflow to save hours.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

AI promised efficiency, delivered backlash, and reshaped creativity, media and jobs. As 2030 nears, advertising faces a ...

United Wholesale Mortgage sees this branding partnership as an opportunity to recruit workers in its home market in the ...

According to MarketsandMarketstm, the global Disaster Recovery as a Service (DRaaS) Market is expanding rapidly, with a projected market size expected to rise from about USD 16,112.2 million in 2025 ...

Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks ...

Forget the algorithms. At a time when the only certainty is uncertainty, it’s best to focus on constant human behaviours ...