What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

There are tons of examples of content syndication in the broader media industry: Sony Entertainment has syndicated shows like ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

By adopting a mindset centered on collaboration, speed, and specific campaigns, B2B teams can drive meaningful growth ...

Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.

AI slop refers to low-quality content generated at scale by AI. Learn what it is, why it’s spreading, and why it matters.

Suppliers in 2026 must therefore enable buyers to choose the payment method that suits their needs, such as virtual cards, ...

Master Gemini 3 Pro for real-time research with source links, then plan campaigns faster using its task split workflow to save hours.