Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Most tools in the booming field of analytics rely on quantitative data. Analytics tends to work best with large numbers of numerical data points; smaller data sets and those where the data isn’t ...

Qualitative data analysis software encompasses a range of digital tools that assist researchers in systematically organising, coding and analysing non-numerical data. These applications support the ...

When discussing stock analysis, the numbers will likely be the 1st things that pop to mind. You will hear about concepts like price and earnings, return on assets, earnings before interest, taxes, ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Executives, market researchers, insights professionals, and category/brand managers can now cross-examine their qualitative data repositories to discover critical insights to inform, guide, and drive ...

This note describes some serious errors in the paper by H. M. Kritzer (1977). The topics considered touch upon differences between recursive and non-recursive systems of equations, the measurement of ...