We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...

Emotional response insights from System1’s Test Your Ad platform and Competitive Edge database reveals the top ten global ads ...

Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad so far this year. (Image courtesy EDO) Even in our increasingly digital world, where almost ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...