Imagine partnering with a famous influencer for your new product, only to see lukewarm sales. What went wrong? In many cases, the issue isn’t the influencer’s popularity – it’s the audience. The ...

LeBron James and Nike are at the center of controversy over this unusual "tribute" to MLK. Here's what to know.

On Tuesday, one day after the 40th observation of the federal holiday honoring Martin Luther King Jr., Nike is planning an unusual tribute to the civil rights icon: a sneaker in a shade of teal ...

Last week, sports reporter Jamey vowed to get fancy new shoes for basketball games, but this week he realized he already had ...

Caitlin Clark shares insight into her upcoming Nike signature shoe, the technology behind it and her long-term Olympic goals.

Police are treating the death of a 38-year-old man found within Tulloch Court on Hogmanay as 'unexplained' following a ...

As growth slows and competition tightens, Nike is betting that the next edge in sport is not speed or strength, but what ...

Phoenix Suns star guard Devin Booker had a pop-up store event for his new Nike Book 2 sneakers Jan. 11 in Phoenix.

These sneakers are supportive, sturdy, and just plain cool. If you've ever needed walking shoes that still look good, we ...

Pirmasens has an official designation of “shoe city” due to its longtime status as a footwear industry hub and it wears its ...

Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys stadium.

Wear Caitlin Clark’s upcoming shoes and you can make it from anywhere. That was the message on Christmas morning when Nike Basketball posted its first commercial for the Indiana Fever star guard’s ...