If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. A study recently published in the journal Journal of Marketing ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Many Labour MPs claim culture clashes have been exaggerated by the ‘far Right’ There are enormous perils in the path of Labour MPs who take to social media to champion multiculturalism in the UK. Take ...

Anyone who has ever seen some nifty, new product, said to themselves "Oooh! I have to have that," and then bought it on impulse knows the power of emotions in influencing our decisions. Marketers make ...

There is a persuasion system in The Elder Scrolls 4: Oblivion Remastered that allows you to charm NPCs into giving you certain bonuses. If you successfully persuade an NPC, they can give you valuable ...

First, make your main point, suggestion, or request, they advise. Then follow it with a “because” explanation. For example, “I need you to do this because … ” or “This new concept will work for us ...

For the last few decades, behavioral economics has endeavored to identify the biases that impact our choices, as well as the “nudges” to help improve our decision-making and behavior. As those ...

Statistically, you can increase your conversion rates by 161% by simply creating a specific and clear CTA as they significantly propel your audience through your marketing funnel. In this article, you ...