CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable ...

New research reveals trends involving the digital-first generation in Malaysia, and how parents engage them when it comes to money matters.

With birth rates falling around the world, Generation Alpha, born between 2010 and 2024, will have the largest economic ...

In an age where language is continuously evolving, the recent addition of Gen Z and Gen Alpha slang terms to the Cambridge Dictionary has captured significant attention. With terms like "skibidi," ...

Delulu, tradwife, skibidi and mouse jiggler enter the Cambridge Dictionary but culture has been remixing English long before ...

Cambridge Dictionary has added thousands of words and phrases over the past 12 months, including ones popularized by social ...

Sun protection use among men is low, despite higher rates of skin cancer than women – Men's sun care brand Don’t ignore ...

Millennials say their children are great at spotting trends, leading to a host of new billion-dollar brands, says Shuli Ren for Bloomberg Opinion.

YieldMax COIN Option Income Strategy ETF's returns driven by COIN volatility may shift with market maturation and regulatory ...

It sounds weird (because it is), but “SDIYBT” is the latest slang making the rounds with kids—and thankfully, it’s not as ...

"Skibidi," "lewk," "delulu," and "broligarchy" are just some of the new words added by Cambridge Dictionary as part of Gen Alpha lexicon.

The challenge — and opportunity — lies in bridging these generational gaps. Each generation brings valuable perspectives: the ...