The city of Miami Beach wants to give spring breakers seeking a party destination a “reality check.” A video ad released earlier this month reinforces the message that Miami Beach is “not interested in being a spring break party destination.

City leaders in Miami Beach are holding a press conference Tuesday to announce a series of strict measures aimed at deterring unruly Spring Break crowds, reinforcing their message that the city is not a party destination.

Miami Beach is releasing its plan for spring break 2025 in a news conference at police headquarters on Tuesday, after the city unveiled its campaign to give potential tourists a “Reality Check.”

Miami Beach officials released a reality TV-themed promo forewarning spring breakers of rules and precautions that will be implemented next month.

Miami Beach is again cracking down on spring break activities after incidents of public intoxication, property damage and fights.