After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event Netflix's new search experience utilizes OpenAI’s ChatGPT to provide subscribers with a conversational discovery experience.

The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers’ moods and interests.

Netflix said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, allowing users to ask for content in natural and everyday language. The updates arrive as the streaming giant seeks to maintain and expand its market share amid growing uncertainties and concerns about a potential U.