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A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
Nike harassment lawsuit appears headed toward a settlement
After seven years and more than 600 docket filings, a sexual harassment and gender pay inequity lawsuit filed against Nike ...
Nike Is Selling 'Revolutionary' Slip-In Shoes for 29% Off, and Shoppers Say It ‘Feels Like Walking on Clouds'
Nike says: "Ditch the laces and get outside. These kicks feature Nike's revolutionary FlyEase technology, making on-and-off a ...
Appeals court hears First Amendment disputes between Nike and The Oregonian/OregonLive
Lawyers for Nike and The Oregonian/OregonLive argued for nearly an hour on Wednesday in a San Francisco federal courtroom ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
When your town becomes a Nike brand
Nike's new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.
Nike settles sweeping sex discrimination lawsuit
The case was scheduled for trial next month. The settlement includes the recognition of an unspecified class of plaintiffs.
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Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts Say Came Out on Top
"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...