Better-for-you soda is now a billion-dollar business. Well, closer to $2 billion, actaully. Prebiotic soda brand Olipop just closed a $50 million Series C funding round valuing the company at 1.85 ...

Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...

As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount ...

Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...

The profitable soda offering, with more than $400 million in annual sales, is the top non-alcoholic brand in the U.S. by dollar sales and unit growth, according to the company.

The funding will be used to “drive product development, expand marketing efforts, and diversify distribution channels”.

The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new ...

Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

The better-for-you soda company Olipop has closed a $50 million Series C funding round that gives the business a valuation $1 ...