Poppi soda slammed for ‘out of touch’ influencer stunt

Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
Fans are shocked by Poppi’s soda-city. Prebiotic soda brand Poppi’s Super Bowl LIX ad campaign has caused controversy to fizz on TikTok. The ad, “Soda Thoughts,” starred influencers such as Alix Earle,
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.
Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a TikTok addressing the backlash
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
Poppi Soda Faces Backlash Over $25K Influencer Vending Machine Campaign
A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.
Poppi soda company is getting absolutely dragged on TikTok over vending machines, but why?
A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company getting slammed so badly online? Let’s explain the whole thing from the start.
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Poppi’s Super Bowl ad sparks influencer backlash
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators have defended Poppi’s campaign, arguing that the brand’s exposure justifies the marketing spend.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Popular soda alternative Poppi defends gifting life-sized vending machines after backlash
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign included sending influencers full-size hot pink vending machines to their homes.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
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Popular soda brand goes from Shark Tank to Super Bowl LIX
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poppi takes centre stage in new commercial
Alix Earle, Jake Shane, and Rob Rausch explore Soda Thoughts and give people the freedom to love soda again in the 60-second spot.
Two Texas brands, HTeoO and poppi, launch limited-time drinks
The three new beverages will be available Friday, Feb. 14 in participating HTeaO locations, the brand announced.
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.