Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...

Olipop has raised $50 million in its latest funding round, valuing the company at $1.85 billion. The prebiotic soda startup ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a ...

Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving.

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

A&W is jumping on the old nostalgia train with a summer release aimed directly at those who fancy the delicious flavors of a ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...