Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Dentsu and Grey make exec moves, Deep Blue Sports + Entertainment teams up with a women’s sports talent management firm—and ...

Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...

OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...

The advertising business continues to grow despite increased competition from much larger rivals in the social networking ...

Bradshaw and Norell’s ad “Abduction,” which features an extraterrestrial tug-of-war between an alien and a UFO fanatic over a ...

An animal trainer, animatronic designer and agency legal counsel are among those that Super Bowl LIX commercials couldn’t air ...

Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is ...

Cirkul is including a giveaway as part of its first Super Bowl ad. The popular water bottle brand known for its flavored ...

DoorDash isn’t the only brand to tap into the “girl math” trend. In 2023, Pizza Hut partnered with TikToker Anna Sitar for ...

Publicis Groupe acquiring Sapient 10 years ago shook up the advertising industry, and so did the rest of the deals in this ...