The film industry has largely stopped sharing production budgets, leaving less than 4% of movies with any public data, and when tested, many of the figures we do have prove to be unreliable.

I crunched the data on 75,903 producing credits across 8,415 films in order to discover whether more producers lead to better movies or not.

I often get asked if there is a formula for making money with movies. The short answer is that there isn’t one, and even if there were, it would soon stop working due to audience fatigue. There are ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Very few movies don’t contain some kind of moral message designed to show us a better path, a better way of living, or to teach us how to be better people. In some cases it’s because the filmmakers ...

I saw Jurassic Park: Rebirth in my local cinema this weekend and I’m annoyed. Now, I know what you’re thinking - How can they possibly justify that title, given that: Of the nine featured dinosaurs, ...

This is final part of my collaboration with Screendollars in which we spoke to 246 cinema owners and exhibition-affiliated film professionals. We quizzed them on a range of topics, and their answers ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

An oft-repeated mantra among film distribution professionals is “Drama is not a genre”. By that, they don’t mean that films cannot be dramatic, nor that there are not films you could call “a drama”.