While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

As the film progresses, this void is slowly replaced by calm, comfort, and control as nurses step in—picking up calls, cradling newborns, offering a hand after surgery, and translating medical jargon ...

Articles written by Imtiaz Bellary ...

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio founder and creative director.

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday actions rather than grand gestures. The film shifts away from conventional ...