While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Besides the US and the UK, all other geographies which includes APAC grew by 43.6% Contact Customer Support at ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

As the film progresses, this void is slowly replaced by calm, comfort, and control as nurses step in—picking up calls, cradling newborns, offering a hand after surgery, and translating medical jargon ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Spinny has launched a nationwide campaign titled 'God Promise' during the ongoing IPL season, featuring cricket legend and ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati ...

To commemorate International Labour Day (May 1), Godrej Consumer Products Ltd (GCPL) launched a digital film titled ‘Hands ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...