This week’s Ad Spot highlights industry burnout, bold fragrance marketing, and an animated anti-bullying campaign.

Gozoop Creative Digital, the creative arm of Gozoop Group, announced its social media mandate for the International Masters League (IML). Starting from 22nd February, this global cricket league brings ...

The ICC Champions Trophy 2025 is not only a significant event in the cricketing calendar but also a monumental opportunity for advertisers and sponsors to engage with a vast, passionate audience. As ...

BBDO has announced a major global repositioning, replacing its long-standing mantra, 'The Work. The Work. The Work.' with 'Do Big Things.' This marks the agency’s first significant brand shift since ...

Marketing firm Wubba Lubba Dub Dub (WLDD) is reportedly in discussions to acquire digital media platform ScoopWhoop from The Good Glamm Group (TGGG). WLDD has issued a term sheet, and due diligence is ...

India’s middle class is on the cusp of an unprecedented transformation. As the country approaches its centenary of independence in 2047, more than a billion Indians will belong to this economic ...

Once hailed as visionary pioneers, Elon Musk and Mark Zuckerberg have seen their public reputations erode as their corporate decisions and political entanglements have fueled growing disillusionment.

Over the years, Bollywood promotions have evolved from straightforward poster launches and television interviews to highly interactive, real-time audience engagement strategies. Today, a film’s ...