Some 30 years later, Fuse is the largest independent agency in the space, evolving from purely an action sports agency to one ...

UFC 324 will be held Jan. 24 at T-Mobile Arena in Las Vegas and air on Paramount+. The main event will be a lightweight bout ...

Project B -- whose co-founders have backgrounds in Skype, Facebook and Google-- are on their way to a launch next November.

With many Duke students out of town, Saturday’s football game between the Blue Devils and Wake Forest could draw a slim crowd ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

The November 26 edition of the SBJ Marketing newsletter checks in with agencies on how they're 2025 wrapped up and how ...

The Big 12 is set to announce a five-year deal to take a 15% equity stake in Players Era, along with a minimum guarantee from ...

The November 26 edition of the SBJ Tech newsletter features reporting on Exo Checkout's deployment at the Dallas Cowboys' ...

NBA-focused Netflix docuseries "Staring 5" is getting benched after a two-season run on Netflix, as the audience just wasn’t ...

Both Bruckheimer, who produced the film, and Kosinski, who directed it, have been asked about the idea by Hollywood press in ...

Sophie Cunningham has become the eighth WNBA player -- and perhaps most marquee name -- to sign with the fledgling overseas ...

The November 25 edition of the SBJ Women's Sports newsletter checks in on how the PWHL continues its growth spurt in its ...