Nov 14, 2024 · Looking to enter? Click here!. The 2025 edition of the Pure Beauty Global Awards is now open and in search for entries, offering beauty brands a chance to gain international recognition. These awards celebrate the best in innovation and excellence across the beauty industry, featuring exciting new categories and refreshed judging criteria that expand opportunities for participation.

Nov 4, 2024 · When did body care get so buzzy? Whether it’s #Showertok and the #everythingshower elevating consumers’ body wash regimens or active-packed, clinically-backed treatments that deliver serious skin care results below the neck, the category is commanding enviable attention from both consumers and brands.. Body care is currently one of the most dynamic categories in beauty.

Dec 9, 2024 · Leading naturopathic skin care expert Dr. Natalya Borakowski of Desert Bloom Skincare unveiled predictions for the aesthetic industry in 2025, highlighting a revolutionary shift in personalised and holistic treatment approaches and technological integration

Dec 3, 2024 · As 2025 beckons, beauty is poised for another dazzling year. All eyes have been on the category throughout 2024: Consumer engagement is strong, prestige beauty sales are soaring, new launches are up, and retailers are dedicating more space to the category. One overriding message shines through: “There is a definite wave of momentum in beauty at the moment, and going into 2025, I think that ...

Sep 3, 2024 · Make-up trends change in the blink of a winged eye. A couple of months ago – out of the blue – came bold lime green make-up, complete with smudged eyeliner and a throwback grunge aesthetic as brat girl summer landed.

May 22, 2023 · Beauty has the power to make people happier, and not just because it makes our smiles look more dazzling or our skin feel smoother. The cosmetics industry is working hard to develop finished products to improve consumer mental wellbeing, approaching the …

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Nov 19, 2024 · Whether it comes down to the #PerfumeTok effect or the meteoric rise of scented body care giant Sol de Janeiro in the sector, fragrance has come back to body care with a bang.. In recent months, some of the biggest names in beauty, such as Augustinus Bader and Deciem, have stepped into scented body care, despite having gained a reputation for championing fragrance-free, performance-focused ...

Dec 17, 2024 · Journalists Julia Wray and Alessandro Carrara are joined by Pure Beauty Awards showrunner Emelle Wiltshire to get to the bottom of what makes an award-winning beauty product entry.