How Brands Grow [Speed Summary] - Brand Genetics
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El crecimiento de las marcas según Byron Sharp
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Byron Sharp reminds us: penetration drives growth. But penetration doesn’t happen by accident. It happens when brands make connections that stick in memory — so they’re recalled at the moment of choice. Connection isn’t fluffy. It’s commercial. Full article here https://www.producible.com.au/articles/connect-more-sell-more-grow-more | Producible
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