Be Like Mike Gatorade Commercial (ORIGINAL) | Open Court

The 1991 Michael Jordan Gatorade “Be Like Mike” commercial is one of the most iconic advertisements in sports history 🏀. It played a major role in solidifying Michael Jordan’s image as a global sports superstar 🌍 and cultural icon 🏆. Concept The commercial was part of Gatorade’s campaign to promote its sports drink 🥤, with Jordan as the face of the campaign. The ad was based on the idea that many people, especially young athletes 🏃‍♂️🏀, aspired to “be like Mike” in terms of athleticism, ta