Grow As Entrepreneurs on Instagram: "Logan Paul’s Maverick brand was more than just clothing—it became a movement. In 2018, during Black Friday, Maverick merchandise generated $3 million in just three days. By selling a sense of belonging, not just apparel, Paul created something bigger than a brand. Forbes had estimated Maverick brought in at least $10 million annually by 2018, despite its low-profit margins. The brand’s appeal stemmed from representing free-thinkers and those willing to take b